Brand Value

About Marfa Cabinets

Marfa Cabinets is a Chicago-based manufacturer of sophisticated, high-end kitchen cabinets and bathroom vanities. We blend modern and traditional designs to create a new, yet timeless look without sacrificing practical storage needs. We provide our clients with the best cabinet solutions. Our incredibly talented in-house team of professional designers and craftsmen can help you realize your dream project down to the finest detail. Our products are crafted and produced in the USA at our Illinois facility, using state-of-the art materials and equipment imported from Europe to provide you the highest quality. Marfa Cabinets is an American brand that has absorbed all the practices of creating the best cabinets in Italian factories. Having adopted their experience, we have automated all of the processes and adapted them to the needs of the American consumer. Marfa Cabinets’ collection is set out as a wide diversified choice and includes systems and furnishing accessories for the whole house: bookcases, wardrobes, bathrooms, kitchens. Marfa Cabinets has stylistically compatible component parts: a 'global project' for each architectural situation thanks to the exceptional versatility of its modular systems. Marfa Cabinets’ comprehensive production range carries with it the design idea of an 'Italian quality, made in the USA'. Our in-house designer team will always hear you and create a perfect solution in only a couple of days. We are your best partner in the creation of your perfect space.

Our mission

We take technological innovations and add good, old-fashioned American craftsmanship to create an unmatched value for our customers and become the most desired cabinet brand in the country. Our goal is to provide high-end custom kitchen cabinets that blend modern and traditional designs, delivered to the customer within two weeks

Our Aim

We aim to become the largest and fastest cabinet manufacturer in America with the highest level of customer service and the highest happiness level among our employees. We are going to open satellitefactories in all states of the country and to improve and optimize all business and production processes, as well as develop technologies and improve service constantly. We want to make millions of people happy, so that they can spend time in their space equipped with MARFA CABINETS. We will do each project with love and care for our clients, surprise them with the speed and quality of service and contribute to their best moments. MARFA CABINETS will help each space evolve into a place of strength and comfort for each person individually and for the family in general.

Future goals

 

Social media and other resources

https://marfacabinets.com/pages/about

https://marfacabinets.com/pages/marfa-sells

https://www.facebook.com/marfacabinets

https://www.houzz.com/professionals/cabinets-andcabinetry/marfa-cabinets-inc-pfvwus-pf~380844124?

https://www.instagram.com/marfacabinets/

https://www.pinterest.com/marfacabinets/_saved/

https://www.youtube.com/channel/UCxNZl08oxEYYN8BeziFGKA

The profile of a client: Developers

Developers

They want to find a reliable and stable partner, who is also cost-efficient.

Key messages: our designs sell faster/we are a trusted contractor /we can create a custom project according to your plan/ stable supply system - no problems with terms/ full support for installation/personal manager and support

Stages when personа is involved: - after they got a building certificate - before the drywall installation

Objections: price/design and style (in terms of selling faster)/ materials/they already have a partner company / they don't see the product they want

Importance: price | terms | quality

How do they choose? - big developers: have a plan for the kitchen at the beginning of the building process, so they start searching for the contactor.

They need a kitchen plan before the drywall installation. - small developers: can change plans after installing the drywall.

Customization is required.

His personal goal in the project: the main goal is to sell the building/having a USP product design/ worried about the brand / design/ wants to sell fast and to start a new project

General Contractors

Developers: They want to find a reliable and stable partner, who is also cost-efficient.

Key messages: They want to find a stable partner who can give them best prices and quality in order to complete the projects.

Key factors: prices | terms | accordance to a building plan/best prices guarantee / we will not let you down /installation support

Stages when personа is involved: - When building plan is confirmed and they are searching for contractors for different types of work -

Research process: they do a market research to understand the prices

Objections: price/terms/quality/design/ accordance to a building plan

How do they choose?

Recommendations from the other contractors

His personal goal in the project: to perform the project with the best financial KPIs /to find a contractor who can follow a building plan completely/personal financial bonus Importance: price | terms | testimonials

Interior Designers & Decorators

They want to find a partner who can perform the project and provide technical assistance for them.

Key points: style | design | custom features/designer/ decorator /architect

Job titles: could be a freelancer/could be a contractor/ could be a full time employee (in big developer companies)

Stages when personа is involved - varies

Objections: style, aesthetics/modern features, materials/ there are no required materials or elements Importance : style | design | custom features

How do they choose?- - they are not focused on prices and terms - they need a partner who can help them to implement a design project - they want to work with a designer who can understand them

Appreciate: quick work and technical assistance

His personal goal in the project - commission/reputation /personal $ of the deal

Realtors

Key messages: They are hired by developers to sell the project./They can advise what kitchens to choose in order to sell faster. /They work for commission./ We need to show them that our kitchens sell faster./Personal $ referral benefit.

Stages when personа is involved: Realtors advise before the land is purchased.

They dictate what should the property look like to demand a certain sales price!

Objections: these kitchens will not sell the property/high prices/higher commission from other contractors

How do they choose? - price/commercial potential of the deal/their own commencial benefit from the deal His personal goal in the project -commission/reputation /personal $ of the deal

Dealer / Reseller

Key messages: Regular sales

Stages: When personа is involved

Objections: Price Role in the project: Owner

Main points and Challenges: price/general style /market segment/supply terms/supply of additional details

How do they choose? Price/general style / market segment/supply terms/supply of additional details

His personal goal in the project: To sell as much as possible/ to become a popular shop/special prices, referral program

Architects

Key messages: we are a trusted contractor /we can create a custom project according to your plan/ stable supply system - no problems with terms/ full support during installation/personal manager and support/creative /many material options/wide range of samples

Stages when personа is involved: from the beginning of the construction/creates a technical project and specifications/after they got a building certificate/before the drywall installation

Objections: technical requirements could not be executed/kitchen doesn’t match the building plan/ technical skills of the team

How do they choose? Referrals/recommendations/product must fit his project

His personal goal in the project: Portfolio/reputation

Main points and Challenges : They don't want to work with sales managers or non-technical staff. /they appreciate concreteness and clarity

Main MARFA CABINETS marketing messages :

Everybody loves a good kitchen

Proudly made in America

Get your kitchen in two weeks 24-hour design

Competitive pricing

We give a key solution for your kitchen

Free design project Free cabinet installation

Marfa sells homes Marfa kaizen ( marfa hi tech /marfa smart house )

The legend of Marfa Cabinet name

Marfa=Martha, sister of Mary and Lazarus of Bethany (John 11: 1,2). In their home, Jesus always found peace, understanding, and love. So, later the name Marfa was associated with comfort, home, peace and hospitality. The Gospel tells us that active and hardworking Marfa took care of Jesus. Apparently, M. was the eldest in the family, since Luke 10:38 tells us about M.'s house, and John 11:19, where the grief of the sisters "for their brother, " is told, M. is mentioned first. Jesus performed a miracle by resurrecting M.’s dead brother in front of her (John 11:21 et seq., 39 et seq.). In the evening in the house of Simo the leper (Mt 26: 6; Mk 14: 3; Jn 12: 1-3) M. is also present and serves during the meal. So later the name Marfa was associated with comfort, home, peace and hospitality. We created a brand that can bring maximum coziness to our clients’ space

Why Marfa Cabinets :

QUALITY: We make quality cabinets designed to the highest standards. We source only the most exceptional raw materials from Italy and Spain, with unparalleled strength and durability. Our products are made to impress and to last.

SERVICE: Our expert in-house team of designers are here to support you through every step of the process, from design to installation. We will customize to your exact specifications for FREE. Want to change or update your kitchen? We'll help you right away.

EXPERIENCE: We pride ourselves on our lightning fast turnaround time. We use high quality imported European materials, but we manufacture right here in the USA to ensure we ship all orders in weeks, not months.

GUARANTEE: We give our clients a 3 year guarantee for all of our cabinets. In case something is wrong with the cabinet, our technical department will fix it as soon as possible DESIGN: We have a highly qualified designer team all over the world that will create your perfect cabinet in 2 days .

SPEED: You will get your kitchen in two weeks

CUSTOMER SERVICE: Every client has his own personal manager who will hear them and do his best in order to create their cabinet

OUR OWN MANUFACTURING: We create all the details on our own factory .Every detail is created and carefully packed by our technicians. All production processes are precise and automated as much as possible

KEY SOLUTIONS: We give you all the key solutions in creating your kitchen or bathroom.Starting from your project creation to its full realisation

Сompany responsibilities

The main responsibilities of the enterprise in relation to employees:

-To organize work correctly and care about employees’ comfort

-To ensure healthy and safe working conditions, good equipment and devices, as well as standard stocks of consumables and stationery;

-To pay wages, ensuring the material interest of workers in the results of their personal labor and in the general results of work, to pay wages on time in accordance with the terms of the employment contract;

-To ensure compliance with labor and production discipline;

-To comply with labor laws and labor protection rules;

-If possible, to improve working conditions that comply with labor protection rules and to provide adequate technical equipment for all workplaces;

To take the necessary measures to prevent industrial injuries of employees of the enterprise.

EMPLOYEES DRESS CODE

A company is largely determined by its corporate ethics. The appearance of employees, their ability to communicate with the client and their friendliness are decisive factors for a successful transaction. The dress code applies to all employees who have access to communication with the client Please take a look at the next slide. A dress code is required for all employees, without exception. The SMART CASUAL dress code is allowed. Smart casual is an ambiguously defined Western dress code that is generally considered casual wear but with smart (in the sense of "well dressed") components of a proper lounge suit from traditional informal wear. This interpretation typically includes dress shirt, necktie, trousers and dress shoes, but worn with a odd-colored blazer or a sports coat instead. If you know that a client is very serious and expects a dress code and business politics from us, be ready to surprise them with your preparation and dress code. For these purposes, it is recommended to keep business dress code such as: jacket, shirt, shoes, etc. in the closet. Suit and tie: Suit color should be blue, black and all shades of gray. The shirt should be several tones lighter than the jacket. Large and defiant prints are not allowed. A tie should be plain or with a small pattern. The belt should be matched to the tone of the shoe. Shoes are to be leather. Jewelry is only allowed in the form of a wedding ring; The color of the manicure should be calm; The perfume should be light ; Make-up is welcome, however not bright. Shoes should match the color of clothes, not only stylish, beautiful, and fashionable, but most importantly, comfortable.

BASIC SKILLS

LOVING PEOPLE While love seems to be a universally valued attribute, defining love in behavioral terms can be a challenging undertaking. Love includes feeling for the other that goes beyond any selfishness or self-interest on the part of the loved one. As such, love nurtures and has a positive effect on each person’s self-esteem and sense of well-being. Love is about being truthful, it never involves deception, because misleading another person fractures his or her sense of reality and is, therefore, an actual human rights violation that adversely affects mental health. We want you be sincere to every client and to have the aim to improve their space and make them happy

SELF CONFIDENCE Self-confidence is more than a buzzword; it’s a genuine concept linked to mental health, wellbeing, and a positive way of living. Self-confidence includes both feeling and doing certain things. Self-confidence is not so much a single idea as it is a process that involves you into thinking about yourself and others as well as how you function every day despite all the challenges and uncertainties. Self-confidence applies to your inner, private world. If you are a member of MARFA CABINETS team we are sure that you are good at being self-confident and therefore trust you the most important process - communication with our clients.

ELOQUENCE Speech is a key tool for a SALES MANAGER to have . It is your business card, thanks to which you present yourself, demonstrate the level of intelligence and MARFA CABINETS itself. Your speech should be: - meaningful, - cultural, literate, - clear and concise, - logical, - convincing, - full, but not oversaturated, it should also include terminology and be expressive. In addition to the fact that a SALES MANAGER must be able to speak, he must listen and hear the clients and competitors.

WRITING SKILLS The ability to correctly, clearly, accurately and easily present information on paper is one of the most important skills of a true professional. It is equally (if not more) important to try to make the text understandable not only for your colleagues, but also for your clients. - Explore the stylistic and mechanical aspects of writing; - Avoid grammatical mistakes; - Present complex information in a letter to a client in a form that is easy to understand and that will help them to make a decision.

CLIENT ORIENTED CUSTOMER SERVICE In the furniture industry, honest and qualified work with clients is critical to the success of the specialist in particular and the company in general. The SALES MANAGER should have experience working with clients, as well as constantly develop their communication skills. Providing customer service at the proper level, the ability to listen to the customer, understand, sympathize, give the necessary advice up to the slightest details is of universal importance. But the most important point is the increasing customer loyalty and secondary deal. That is the base of having a good relationship with clients and maintaining them. TECHNOLOGIES AND AUTOMATISATION Technology is rapidly changing the sales processes. Today it is an integral part of our services. To know and to have skills in working with mail, voice messaging systems, video conferencing are to be taken into consideration. It is also important to possess the Internet surfing skills to quickly and efficiently search and analyze information. Each employee must be a confident computer user and be able to use such programs: - browsers for working on the Internet (Mozilla, Opera, Google Chrome); - Word, Excel, PowerPoint; - mail programs; - Skype; - Zoom

TIME MANAGEMENT: In a profession based on a pay-per-hour business model that links productivity with financial gain, SALES MANAGERS are constantly under the pressure of time. Heavy workloads, timelines and deadlines are, alas, the usual attributes of their work. Therefore, important skills should include:

Multitasking

Planning, time management skills;

Prioritization (determining the importance of customers);

Ability to work within a limited time frame.

Skills that will help to organize the work of a group, department, company:

The skill of analyzing, processing, structuring and managing large amounts of information: documents, files, etc.

Ability to define goals, effectively structure a case from a huge amount of unrelated information;

Skills in working with applications that help manage data.

ABILITY TO WORK IN TEAM

Teamwork is the collaborative effort of a group to achieve a common goal or to complete a task in the most effective and efficient way. Teams need to be able to leverage resources to be productive and clearly define roles within the team in order for everyone to have a clear purpose. It is very important to respect your teammate, help each other, follow a common goal, and not to procrastinate during the working process. Each employee should know the content of the website and be well-versed in the services the company offers to its clients. Each employee must be sociable, energetic and positive. The employee has the right to make suggestions to improve the work of the company. A good initiative in our company is always encouraged and not punishable. These include suggestions for optimizing your own workflow, suggestions for improving your workplace/the work of the company/the work of projects with which the employee's work is associated. All suggestions are to be listed in the report at the end of the day in writing.

PERSONAL SOCIAL NETWORKS

Social media rules: When a post comes out, and this is approximately from 9:00 to 11:00 or from 15:00 to 18:00 - you need to repost the publication during this period. It is advisable to write your comment/your thoughts about it. Leave comments on the post, create live communication, (without the words "oh, what a cool news" , "super" , etc.) Make a screenshot of the post and insert it into a story on Facebook (Instagram). Ask friends, acquaintances to leave google feedback Celebrate visits to Facebook every time you come to work (if you are sociable). If this is not typical for you - use Stories.

What is not allowed in Marfa Cabinets

Interrupting the client and the manager;

Waiting in the manager's office when they are free;

Arguing in the showroom or office;

Raising your tone in the workplace;

Saying "No" to clients;

Saying “I don’t know” or “I haven’t done this before”

Approaching CEO for a consultation only in extreme cases;

Criticizing colleagues, competitors or making excuses;

Transferring your tasks to other employees;

Forgetting to use Hubspot

Working hours:

The following schedule is established at the enterprise: - Beginning of work - a break of 1 (one) hour in the interval from 12.00-15.00; (the employee independently determines the time for the break. At the same time, the time is determined when the employee does not have urgent and important tasks.) - the end of the working day - 18.00. According to the Labor Code of USA, normal working hours for all employees of the enterprise cannot exceed 40 hours per week. Overtime work is generally not applied. However, in exceptional cases, the company may apply overtime work when it is necessary to complete a certain task, which, due to unforeseen circumstances, could not be completed during the usual working hours. All employees have a five-day working week with two days off: Saturday and Sunday. Employees are obliged to come to work on time and observe the established working hours. The company is obliged to organize accounting of attendance and departure from work by keeping a timesheet or keeping records in the Hubspot system, reflecting the real time of arrival and departure of employees to and from work. The sequence of providing an annual leave is determined by the schedule approved by the director of the enterprise.

Sales department

Employee working day

Coming to work.

Change of outdoor shoes to work shoes.

7:50 (8:50) Start of work in Hubspot .

Reviewing and updating the planned tasks.

Morning planning.

Checking the work mail.

Working with the documentation.

Morning meeting with the manager.

Approval of strategy, documentation and customer relations.

Calls.

Dinner.

Business outside the office.

Evening planning.

Evening meeting with the leader.

First half of the day approval.

Calls.

Checking work mail.

Training.

Daily report

Team Structure - PM ( Sales Leader ) - Sr ( Designer ) - Jr (Designer - Admin ) - 2 (outside designers) Skokie B2B concentration: PM ( Bjorn ) - Sr Designer ( Tina ) - Jr Designer ( Stephanie ) Other Languages Spoken ( Dutch, German, Mandarin / Catanese, Spanish) B2C concentration: PM ( Dorina ) - Sr Designer ( Iuliana ) - Jr Designer ( Ornela ) Other Languages Spoken ( Russian, Romanian / Moldovan, Albanian ) Des Plaines B2C / B2B - PM ( Marta ) - Sr Designer ( Tetiana ) - Jr Designer ( Natasha ) Other Languages Spoken ( Polish, Russian, Ukranian ) B2B - David Rodriguez ( PM / SR Designer ) Other Languages Spoken ( Spanish )