Taking their Kitchen from Standard to Designer
- Understand the customer.
Knowing your customer and building a strong relationship with them is key. It is important to identify their needs, wants, address, budget, and financial status right off the bat. You can procure this information simply by interacting with the customer and engaging in good dialogue. Knowledge is power. Everything you learn from the customer will help you customize their experience and, in turn, better serve them.
- Educate the customer
The customers do not always know the extent of our product offerings. This is your opportunity to inform them and cater to their needs! Give them the low-down from cabinetry to lighting and accessories, etc. in order for them to make a well-informed decision.
- Provide the customer more options
Instead of presenting one option, consider giving them two or more! This way - the answer isn’t a binary “yes”/“no” but rather a “this” or ”that”. Not interested in illuminated gola, what about other under-cabinet lighting systems?
CAUTION: Do NOT overwhelm the customers with too many options! The menu of options you offer the customer should be based on previous conversations you’ve had with them and any feedback you gathered. Only push upgrades that you believe will actually benefit your customer and make sure they are within reason, meaning they are relevant to the customer and do not veer too far from what they are comfortable spending.
The most effective time to ask if they would like to add additional features to their kitchen is when they’re already in “buyer mode”. At this phase, they tend to be the most excited about the brand and have justified their purchase. Capitalizing on these offers and thereby increasing the kitchen price is very lucrative for Marfa - don’t overlook this crucial step!
Popular Kitchen Selling Points, Upgrades & Add-Ons:
- Floor-to-ceiling cabinets
- Make use of the height of the room to maximize storage space.
- Add under-cabinet lighting to upper cabinets.
- Pantry doors and upper cabinets with glass and glass shelving
- This new trend is transforming kitchens! It offers an open and airy feel in the kitchen.
- Opt for some open shelving.
- Option to integrate lights under each shelf.
- Too much cabinetry can feel dense, so the addition of open shelving gives the kitchen some breathing room. With shelves, customers can put their favorite dishes and serving ware on display—storage and decor all in one!
- Option here to add a metal frame and lights.
- Gola, gola & more gola!
- Concealed profile handles for a sleek outline and seamless look - “handleless” kitchens are in!
- Option to illuminate the gola
- Accessories
- Space organizers
- Salice maxi-pantry unit
- Use New Catalog accessories
- Wall panels
- Make a statement with our new decorative wall coverings!
- Can be used on ceilings, adjacent kitchen walls or as a backsplash, depending on kitchen use
- They’re also perfect for living rooms, dining rooms, family rooms, and foyers!
Can be installed as a 3D accent wall, adding both depth and dimension to your space
- Lighting systems
- Interior cabinet finishes